Personal Brand Design
Logo Development
Programs Used: Adobe Illustrator, Photoshop
Project Purpose: Logo Ideation & Branding
Year Completed: 2023
As a brand and specifically a brand you're personally representing, it puts a lot of pressure to make sure it looks perfect.
A great brand should consist of a few things, an easily recognizable logo, and typeface as well as an approachable aspect that makes you seem friendly to the customer while still being professional.
Working With Colors
A successful color palette accomplishes many things, including simplicity of the design and illustrative features, and adding a general theme to the overall work.
The Final color I chose for my logo is the dark shade of pink, I felt like this color conveyed a sense of calm approachableness that every designer needs to have when working in a field that has so many customer interactions so often.
#66705D
R 102 G 112 B 93
C 4% M 0% Y 7% K 56%
#B83459
R 184 G 52 B 89
C 0% M 52% Y 37% K 28%
#4986B8
R 73 G 134 B 184
C 44% M 20% Y 0% K 28%
Type Study
The type study does many things, it makes the product stand out and allows the consumer to recognize the product.
For finding a typeface that works great for my brand while also making the brand easily recognizable is very difficult.
Using the Akkurat typeface makes the brand easy to read and super approachable to every future customer I run into.
Logo Design
The final logo for my personal brand is simple yet easily recognizable while being a monogram-style logo design. It’s easily seen and can be seized up and down while still being a solid design.
